Regional Marketing Director (Northeast US & Latin America) @ Gensler
Marketing Manager (New York Office) @ Gensler
Marketing Specialist @ Gensler
Education:
@
Syracuse University
About:
Marketing and communications leader with experience in the professional services industry and arts/entertainment. Member of the American Marketing Association (AMA) New York Chapter.
Regional Marketing Director (Northeast US & Latin America) @ Oversees marketing, business development, photography, and information management operations for Gensler's NE and LATAM regions (8 offices across 5 countries speaking 4 languages).
Collaborates with the
Marketing and communications leader with experience in the professional services industry and arts/entertainment. Member of the American Marketing Association (AMA) New York Chapter.
Regional Marketing Director (Northeast US & Latin America) @ Oversees marketing, business development, photography, and information management operations for Gensler's NE and LATAM regions (8 offices across 5 countries speaking 4 languages).
Collaborates with the firm's senior leadership and public relations staff to generate strategic plans, communications strategies, and executive presentations.
Generates original marketing content and adapts firmwide messaging for local relevance in distinct markets and cultures. Contributes content to firmwide distribution platforms including website and publications.
Leads recruiting, training, and professional development for marketing staff. Educates next-generation leaders within the firm on best practices in public speaking, proposal writing, and business development. From April 2014 to Present (1 year 9 months) Marketing Manager (New York Office) @ Managed marketing and business development operations for Gensler's New York office, the largest office in the firm.
Directed the generation of proposals, presentations, and other marketing collateral. Managed workflow and staffing across a staff of eight marketers.
Evaluated leads and generated strategies for acquiring new clients and growing existing accounts. Served one year as the NY Office Client Relationships Leader (rotating position).
Tracked and analyzed metrics including win/loss rate across geographies and industry sectors. From December 2012 to April 2014 (1 year 5 months) Marketing Specialist @ Generated proposals, presentations, and other marketing collateral to drive new business efforts.
Collaborated with firmwide practice area (industry sector) leaders on messaging, planning, and client targeting initiatives. Developed a framework for evaluating Global Fortune 500 companies for account potential. From November 2010 to December 2012 (2 years 2 months) Marketing Coordinator @ From October 2009 to November 2010 (1 year 2 months) Educational Outreach Coordinator @ From September 2007 to October 2009 (2 years 2 months)
BA, Theatre @ State University of New York at Albany From 2002 to 2006 Syracuse University Adam Zurbruegg is skilled in: Graphic Design, Copywriting, InDesign, Adobe Creative Suite, Photoshop, Social Networking, Public Relations, Social Media, Web Marketing, Marketing, RFP, Proposal Writing, Social Media Marketing, Research, Editing, CRM, Photography, Strategic Planning, Email Marketing
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