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Adam Cartlidge

Head of Digital Innovation

Global Marketing Director at The Hut Group - Helping ambitious companies supercharge growth in the DTC digital world

Greater Stoke-on-Trent Area

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Adam Cartlidge's Email Addresses & Phone Numbers

Adam Cartlidge's Work Experience

Dixons Carphone

Head of Digital Innovation

October 2014 to Present


Head of Online Marketing

April 2012 to September 2014


Online Marketing Manager

December 2009 to April 2012

Adam Cartlidge's Education


IDM Diploma in Digital Marketing Digital Marketing

2010 to 2011

Staffordshire University

BA (Hons) Marketing branding advertising online PR selling

2000 to 2004

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About Adam Cartlidge's Current Company

Dixons Carphone

Department head of digital innovation at DixonsCarphone, focused on the Carphone Warehouse brand. The team has 4 core focuses:- 1. Data Intelligence - How can we better use data as a business 2. Digital Marketing - Effective & efficient deployment of digital marketing for multi-channel benefit 3. Centre of Digital Excellence - A core centre of colleague...

Frequently Asked Questions about Adam Cartlidge

What company does Adam Cartlidge work for?

Adam Cartlidge works for Dixons Carphone

What is Adam Cartlidge's role at Dixons Carphone?

Adam Cartlidge is Head of Digital Innovation

What is Adam Cartlidge's personal email address?

Adam Cartlidge's personal email address is a****[email protected]

What is Adam Cartlidge's business email address?

Adam Cartlidge's business email addresses are not available

What is Adam Cartlidge's Phone Number?

Adam Cartlidge's phone +44 ** **** *101

What industry does Adam Cartlidge work in?

Adam Cartlidge works in the Internet industry.

Who are Adam Cartlidge's colleagues?

Adam Cartlidge's colleagues are Anna Moore, Marcos Sabino, Andrew Wynne, Joanna Drake, Ramin J., Katie Davis, Clare Potts, Annie Kacperek, Daniel Gray, and Mike Fethers

About Adam Cartlidge

📖 Summary

Innovative & progressive digital marketer, backed by significant business success, as well as relevant academic achievements. Experienced & intelligent digital expert, skilled in the latest technologies & techniques driving a rapidly evolving industry forward. Having delivered unprecedented growth in market share, sales & most importantly EBITDA in the last 7 years, I'm proud to be leading the digital marketing strategy for the Phones 4u & Dialaphone businesses. Conscientious & competitive by nature, I'm always looking for ways to outperform the competition by innovation, agile development, proggessive knowledge, and the use of advanced multi-channel executions. The prime example of this consistency has been the continuous year on year EBITDA growth for the last 5 years, especially in our web & telesales functions. Responsible for the effective planning and executing of a vast multi-million pound digital marketing strategy of the Phones 4u & Dialaphone brands, with the intention of continued growth, multi-channel execution, multi-device interaction, retention, market analysis and increased ROI. Specialties: Online marketing, PPC, SEO, SEM, display advertising, eflyers, customer engagement mapping, online conversion allocation, P&L management, budget construction & management, schedule/campaign management, online analytics, brand development, agency management, commercial input, project management, content strategies, onsite design & structure, web psychology, training & development planning, social media, identifying new revenue generating opportunities, and multi-channel attribution modelling.Head of Digital Innovation @ Department head of digital innovation at DixonsCarphone, focused on the Carphone Warehouse brand. The team has 4 core focuses:- 1. Data Intelligence - How can we better use data as a business 2. Digital Marketing - Effective & efficient deployment of digital marketing for multi-channel benefit 3. Centre of Digital Excellence - A core centre of colleague excellence in digital marketing to support & educate all areas of the business 4. Technology - Ensure we not only have access to the latest digital technology, but we are firmly focused on the 'fit for future' roadmaps From October 2014 to Present (1 year 3 months) Head of Online Marketing @ Department head, responsible for the digital marketing strategy of Phones 4u, covering web, telesales and retail executions. Having recruited, built, established and developed a large independent self-sufficient department, I lead a team of 25 staff specialized in all formats of online marketing, along with managing our various agency relationships. This department is then mobilized to cover multiple brands, devices, campaigns and channels for the purpose of retention, acquisition and engagement. As a senior member of this £1bn revenue business, I am heavily involved in strategy development, product launches, AOP construction, along with KPI setting and P&L responsibility. In addition to these elements, I hold direct responsibility of a digital marketing budget in excess of £17m. From April 2012 to September 2014 (2 years 6 months) Online Marketing Manager @ Responsible for the construction & deliverance of the online marketing strategy for two of the largest retailers in the mobile telecoms industry. Key responsibilities include full marketing P&L management, marketing acquisition & engagement plans, team structure, training, continued market growth, hyper efficiency, and introducing advanced marketing techniques that have revolutionised our activities. Awarded Phones 4u 'Outstanding Contribution' Award 2011 * Online Content Strategy * Online Marketing Strategy * Paid Search (SEM) * Natural Search (SEO) * Online Partnerships * Online Display Banners * Data acquisition * Online games * Affiliates * Press & Print Media * Sponsorship * Email * Full marketing multi path analysis * Multiple Channel ROI * Multi-Channel Attribution modelling * Management of agency relationships * Market research & customer segmentation * Using a magnitude of analytical and research based tools * Management of multi-million pound marketing plans From December 2009 to April 2012 (2 years 5 months) Online Search & Display Manager @ Responsible for the management and creation of all online (on and off site) banner display activity, as well as paid and natural search campaigns for Phones 4u and associated group websites. Additional responsibilities include, identifying new sales opportunities, brand building/protection, copy writing, website design & appearance, agency management, marketing schedule creation, analytics, competitor research, and more. Key Achievements:- * Increased company PPC orders by over 350% a month since appointment, whilst reducing overall cost per order. * Increased natural visitors into the site by over 150% since appointment. * Doubled website market share in the telecoms industry. * Increased online brand search traffic by over 150% during a period of no offline marketing activity * Renegiotated existing online media contracts to reduce online none media spend by over £200k a year. * Introduced new revenue generating initiatives worth over £500k per annum to increase site profitability From October 2008 to January 2010 (1 year 4 months) Online Marketing Executive @ Management of the 4U groups PPC, SEO, and online banner advertising. From January 2007 to October 2008 (1 year 10 months) IDM Diploma in Digital Marketing, Digital Marketing @ IDM From 2010 to 2011 BA (Hons) Marketing, branding, advertising, online, PR, selling @ Staffordshire University From 2000 to 2004 Adam Cartlidge is skilled in: SEM, SEO, Digital Marketing, Display Advertising, ROI Optimization, Multi-channel Marketing, Mobile Marketing, Social Media, Affiliate Marketing, Analytics, Strategic Planning, Content Strategy, Digital Strategy, Customer Acquisition, Attribution Modeling

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In a nutshell

Adam Cartlidge's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Adam Cartlidge's Willingness to Change Jobs



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Adam Cartlidge's Social Media Links

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