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Aaron Lassila

Vice President Sales

Enterprise Software Sales Leader & Advisor to Growth Companies

San Francisco, California

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Aaron Lassila's Email Addresses & Phone Numbers

Aaron Lassila's Work Experience


Vice President Sales

June 2015 to Present

San Francisco Bay Area


Head of Content Partnerships

March 2015 to June 2015

San Francisco Bay Area

Electronic Arts

Global Director, Brand Solutions

February 2010 to March 2015

San Francisco Bay Area

Aaron Lassila's Education

University of Oregon

Bachelor of Science (B.S.)

Aaron Lassila's Professional Skills Radar Chart

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57% Left Brained
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Aaron Lassila's Estimated Salary Range

About Aaron Lassila's Current Company


Frequently Asked Questions about Aaron Lassila

What company does Aaron Lassila work for?

Aaron Lassila works for MediaMath

What is Aaron Lassila's role at MediaMath?

Aaron Lassila is Vice President Sales

What is Aaron Lassila's personal email address?

Aaron Lassila's personal email address is a****[email protected]

What is Aaron Lassila's business email address?

Aaron Lassila's business email addresses are not available

What is Aaron Lassila's Phone Number?

Aaron Lassila's phone (213) ***-*222

What industry does Aaron Lassila work in?

Aaron Lassila works in the Marketing and Advertising industry.

About Aaron Lassila

📖 Summary

Vice President Sales @ From June 2015 to Present (7 months) San Francisco Bay AreaHead of Content Partnerships @ Advisor for Mozilla's first venture into brand advertising. From March 2015 to June 2015 (4 months) San Francisco Bay AreaGlobal Director, Brand Solutions @ Run EA Global Brand Solutions; strategic partnership, ad sales, go to market and account management functions, leading a team of talented and committed EA media executives to provide best in class, cross-platform solutions for brand marketers to engage audiences within EA's content portfolio. From February 2010 to March 2015 (5 years 2 months) San Francisco Bay AreaBoard Advisor @ From April 2012 to September 2014 (2 years 6 months) National Sales Manager, Premium Games Content (Branded Entertainment) @ Provide In-Game Advertising solutions for Microsoft's Xbox game console and leverage Microsoft’s various media assets to deliver holistic brand alignment with game consumers via top-tier entertainment properties from such renowned videogame publishers as Disney, Ubisoft, Blizzard Entertainment and Activision; providing a one-stop shop for advertiser’s looking to reach the consumer audience of 18-34 Males in a meaningful and engaged manner. From January 2009 to February 2010 (1 year 2 months) Sr. Director, NA Sales - Core Games Group @ Ran sales for Double Fusion’s Core Games division, focusing on management of Double Fusion’s Core Games sales efforts in North America. Duties included: 1) Management of Double Fusion’s Core Games P&L in North America and Europe, with focus on driving the Core sales team to success in monetizing Double Fusion’s static in-game advertising offering. 2) Managing the sales side of Double Fusion’s relationship with PlayStation3. 3) Manage NA Core Sales Group team against annual sales revenue growth of 50%+ in start-up environment. From January 2007 to January 2009 (2 years 1 month) Sr. Director, Branded Entertainment (In-Game Advertising) @ In this role, Lassila was charged with running the Double Fusion Branded Entertainment team, focusing on holistic videogame media programming to third party brands (while at Double Fusion, Lassila was promoted to Sr. Director, Branded Entertainment from Director of Sales, Western United States). From January 2007 to September 2008 (1 year 9 months) Sr. Manager, In-Game Advertising and New Media @ As a co-founder of the In-Game Advertising group at EA, Lassila served as Senior Manager for In-Game Advertising and New Media. In the role Mr. Lassila leveraged his experience in sports and event sponsorship in developing relevant advertising programs for consumer marketers in EA’s global best-selling EA SPORTS and EA GAMES branded interactive entertainment titles. In this capacity, Aaron established in-game advertising campaigns with key top 100 advertisers who wished to tap into EA’s core demographic, the increasingly elusive 18-34 year-old male. While at EA, Lassila received two promotions; from Sr. Account Executive; to Manager, In-Game Advertising; to Senior Manager, In-Game Advertising and New Media. From July 2003 to January 2007 (3 years 7 months) Account Manager, Sponsorship @ While with Clear Channel Entertainment (now Live Nation) in San Francisco, Lassila managed three strategic client relationships; Visa, Coca-Cola and Levi’s. Lassila developed creative marketing campaigns for these leading marketers to advance their brand message within the wide Clear Channel Entertainment media/sponsorship offering, which included live entertainment and theatre. From January 2001 to January 2003 (2 years 1 month) Manager, Website Marketing @ From October 1999 to January 2001 (1 year 4 months) Sponsorship Sales @ Tournament sponsorship and hospitality sales for the 1999 Kemper Open Golf Tournament. From December 1998 to August 1999 (9 months) Washington D.C. Metro Area

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In a nutshell

Aaron Lassila's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Aaron Lassila's Willingness to Change Jobs



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